So Fresh

MTV EMA 2011

philguthrie — Wed, 30 Nov 2011 20:35:49 +0000

Stills, concept art, styleframes and more at: polynoid.tv/mtv-ema-2011

Credits:

Year: 2011
Client: MTV World Design Studio Milan
Lead Creative Direction & Production: MTV World Design Studio Milan

Production company: Blacklist (blacklist.tv) / Polynoid
Blacklist Executive Producer: Adina Sales

Direction & Art Direction CGI: Polynoid

Artists Polynoid: Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross, Tom Weber, Falko Paeper, Nobuhiko Suzuki, Tom Sidji, Tim Borgmann, Jin-Ho Jeon

Sound: Michael Fakesch (michaelfakesch.com)

Much thanks to Eric Mootz (mootzoid.com)

Mirrors of Time

philguthrie — Wed, 30 Nov 2011 20:29:12 +0000

This was a neat piece i found as searching the net. Was a nice combination of one piece of footage to create a unique kaleidoscope effect.

LYTRO camera

philguthrie — Wed, 30 Nov 2011 20:11:27 +0000

THE CAMERA

The very first light fields were captured at Stanford University over 15 years ago. The most advanced light field research required a roomful of cameras tethered to a supercomputer. Today, Lytro completes the job of taking light fields out of the research lab and making them availablefor everyone, in the form of the world’s first Lytro Light Field Camera.

THE LIGHT FEILD

Defining the Light Field
The light field is a core concept in imaging science, representing fundamentally more powerful data than in regular photographs. The light field fully defines how a scene appears. It is the amount of light traveling in every direction through every point in space. Conventional cameras cannot record the light field.

Capturing the Light Field
Recording light fields requires an innovative, entirely new kind of sensor called a light field sensor. The light field sensor captures the color, intensity and vector direction of the rays of light. This directional information is completely lost with traditional camera sensors, which simply add up all the light rays and record them as a single amount of light.

Processing the Light Field
How do light field cameras make use of the additional information? By substituting powerful software for many of the internal parts of regular cameras, light field processing introduces new capabilities that were never before possible. Sophisticated algorithms use the full light field to unleash new ways to make and view pictures.Relying on software rather than components can improve performance, from increased speed of picture taking to the potential for capturing better pictures in low light. It also creates new opportunities to innovate on camera lenses, controls and design.

About Living Pictures
The way we communicate visually is evolving rapidly, and people’s expectations are changing in lockstep. Light field cameras offer astonishing capabilities. They allow both the picture taker and the viewer to focus pictures after they’re snapped, shift their perspective of the scene, and even switch seamlessly between 2D and 3D views. With these amazing capabilities, pictures become immersive, interactive visual stories that were never before possible – they become living pictures.

Take a Deeper Dive
Want to learn more? Check out the Lytro Blog. Want to learn a lot more? Read our CEO’s dissertation

Checkj out more here at thierwebsite: http://www.lytro.com/

(info taken directly from the link above)

Megapix Refresh

philguthrie — Wed, 30 Nov 2011 20:04:18 +0000

These are some quick and clever IDs done by beeld motion studio. They are creative and have a throwback appeal with a new age flavor!

Megapix Refresh
Check the full project at our website:
beeldmotion.com

BEELD: Eduardo Tosto, Greco Bernardi, Luiz Maggessi, Marcelo Mourão, Papito, Filippo Johansson, Victor Seabra, Daniel Tumati, Fabrício Duque, Gustavo Duval, Renan de Moraes

old but great Fathead commercial campaign

philguthrie — Wed, 30 Nov 2011 19:57:33 +0000

This old Fathead wall sticker commercial campaign was genius to me!

Golf at the WYNN resort!

philguthrie — Wed, 30 Nov 2011 19:53:53 +0000

Played a round of 18 at the WYNN golf course right off the main drag in Las Vegas last weekend. Nicest course i have ever played for SURE!!!

McBess does it again

philguthrie — Thu, 24 Nov 2011 23:20:29 +0000

McBess goes motion graphics and puts out a quick music video.

CH/CH , means Chiasse & Chatte and is the new music video of the dead pirates , quick and violent how we like it .

King Ink at Mirage

philguthrie — Thu, 24 Nov 2011 23:13:49 +0000

Chillin at King Ink. All you can drink……

LUV MTV (opening)

philguthrie — Thu, 24 Nov 2011 23:07:26 +0000

This is an opening done by NITRO in Brasil. Great work coming from this studio.

Chillin in NYC!!

philguthrie — Sun, 20 Nov 2011 22:43:19 +0000

Drinking beers at the brewery in NYC with Phil!